Google Ads is my favorite paid traffic source because you can trigger your ads to show when people search for specific keywords on Google.
That said, I know John KNOWS Google Ads (formerly known as Google AdWords). I was expecting this module to be gold but discovered it’s meh. Let me explain.
When you get to the Google Search Ads Setup video lesson, here’s what gets covered:
- How to set up a keyword search based campaign
- Location targeting
- Device targeting
- Ad split testing
Factors that don’t get covered for setting up a proper search campaign:
- Keyword match type explanation (Broad Match, Broad Match Modified, Phrase, & Exact Match)
- Auto-bid vs. Manual Bidding settings
- Negative keyword explanation
Why did these get left out of the course? It beats me.
My hypothesis is John wants to keep things as simple as possible without too much overwhelm. I can understand this, but these are fundamentals that shouldn’t be overlooked.
For instance, the money keywords (target data) he recommends bidding on are ALL Broad Match keyword types. I know this might sound foreign to you, but I’m telling you, Broad Match keywords are the fastest way to have Google spend your ad budget.
Next up is Google Display Ads.
The most redeeming part of this module, after the Google Search Ads lesson, was the AdWords Conversion Pixel Setup video. John has a lesson on how to track conversion actions for Clickbank products (watch this to avoid common mistakes).
Conversion tracking is a fantastic part of paid advertising because you’ll know exactly where to concentrate your efforts.